Modeling the Determinants and Effects of Marketing Program Creativity－A Multi-Contextual Multi-Industrial Analysis
碩士 === 銘傳大學 === 管理研究所 === 97 === This research focuses on modeling the determinants and effects of marketing program creativity, to understand difference between technology and financial industry. This research collected 312 samples, the financial banking industry samples are 182 copies, the science...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56ajfs |