Construction and Application of Destination Image Position Model

博士 === 銘傳大學 === 管理研究所 === 97 === This study integrate’s destination image evaluation theory as external factors and Tuan’s (2007) view of place transformed as formation factors to construct a destination image position model (DIPM) for evaluating the image of tourist destination. This study used sec...

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Bibliographic Details
Main Authors: Ya-Ling Huang, 黃雅鈴
Other Authors: Chin-Tsai Lin
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/7k987m