The Impact of Cultural Frame on Web Advertising Effectiveness: Using Consumers’ Cultural Identity andCountry of Origin Image as Moderators
碩士 === 銘傳大學 === 資訊管理學系碩士班 === 97 === In recent years, "culture" in the advertising is being noticed in the global environment especially; the meaning and application become more important. Culture is the communication, communication is the culture（Hall, 1959）. Theadvertising is also a way...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c7a624 |