Blue ocean strategy in digital-music market- An instance of cell phone ring-tone download

碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 97 === Cell phone ring-tone download market created great revenue in 2003. However, the overall revenue tends to decline from 2006, mainly due to radical competition. Moreover, most of the mobile phones allow users to download the full track music through the interne...

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Bibliographic Details
Main Authors: Ching-Chung Chen, 陳敬中
Other Authors: Yung-Sun Lee
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/392986