Applying Fuzzy Multi-Criteria Decision-Making Method to Evaluate The Brand Equity of Taiwan Female Magazine
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 97 === This purpose of the paper is to provide a decision-making to evaluate brand equity for Japanese female magazine international Chinese version in Taiwan to posses a competitive advantage over its rivals. Because traditional financial tools are insufficient in mea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u6f5nm |