A Study of the Relationship between Business International Sports Sponsorship and Consumer’s Brand Equity under Globalization
碩士 === 銘傳大學 === 國際事務研究所碩士班 === 97 === Taiwan has developed its economy successfully via OEM (Original Equipment Manufacturing) in the past decades. In face of challenges stemming from decreasing gross profit margins, other competitive counterparts and order transfers, however, firms in the OEM indus...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79459282552482215645 |