The Impact of Globalization on Non-verbal Political Advertising: A Comparative Study of the 2008 Presidential Election in R.O.C. (Taiwan) and the U.S.A.
碩士 === 銘傳大學 === 國際事務研究所碩士班 === 97 === The aim of this study is to analyze the impact of globalization on national cultural values through applying Hofstede’s national culture dimensions to analysis the nonverbal messages of political advertising in the 2008 presidential elections in R.O.C. (Taiwan)...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/66758797496001355015 |