National Culture Change Under Globalization: a Case Study of Taiwan and Heineken Beer Commercials
碩士 === 銘傳大學 === 國際事務研究所碩士班 === 97 === The purpose of this study is to analyze national culture differences under globalization between Taiwan and the Netherlands by observing the TV commercials of their widely-known beers, Taiwan Beer and Heineken, during 2002-2008. This study also aims to explore...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16123002586083450262 |