Consumer Variety-Seeking and Brand Switching Behavior
碩士 === 銘傳大學 === 國際企業學系碩士班 === 97 === Generally speaking, the more understand what the consumer’s need, the more successful of the brand in the market. However, consumer’s variety-seeking tendency makes the battle of the market more treacherous. Roehrich (2004) claimed that variety seekers could be w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35768337815572902088 |