The Influences of Different Service Encounters on Customer Relationship Benefits and Moderating Effects on This Relationship
碩士 === 銘傳大學 === 國際企業學系碩士班 === 97 === In this research, we use serveral kinds of service industries in Taiwan as the samples to examine the influences of the interpersonal-based and technology-based service encounters on the relationship benefits. Besides, we examine the moderator effects of trust, r...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/39011604396866313151 |