The Effects of Promotion Type, Frequency, and Occasion on Store Sales: The Case of 7-11 Convenience Store
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 97 === The density of convenience stores in Taiwan is over those in Japan. Until the October, 2008, the number of convenience store is 9,266. Under such competition environment, it is important to attract customers by using various promotion strategies. For example,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b9ah63 |