The Research of Escalation of Commitment Behavior and Psychological Factors

碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 97 === The purpose of this study is to explore the relationship between investor’s psychological biases and escalation of commitment behavior. Based on the generalized prospect theory of escalation of commitment, this study set up four factors of constructs of first-...

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Bibliographic Details
Main Authors: Hui-Ying Lin, 林惠瑩
Other Authors: Teng-Tsai Tu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/f665w8