The Resource-based View in Building Marketing Strategy Evaluation Model for B&Bs
博士 === 銘傳大學 === 管理研究所博士班 === 97 === Grounded in the resource-based view (RBV) of a firm to achieve competitive advantage, the current study attempts to identify specific marketing resources and capabilities of small ventures and develops an evaluation framework of marketing strategy in the unique co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25gtn3 |