A Study on the Private Brand repurchasing willingness- An example of Carrefour Store
碩士 === 立德大學 === 工業管理研究所 === 97 === The research is based on the viewpoint of consumers to investigate if the satisfaction degree that the private brand of hypermarket/warehouse brings after being used could have any influence on brand loyalty and second purchasing inclination. And the factor of sale...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61445215755921630368 |