A Study on the Adidas’ Brand Image,Commercial’s Effect and Purchasing Behavior-An Example of Ling Tung University Students
碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 97 === This Study aims to discuss Adidas’ brand image, commercials effect, consumption behavior, and consumption decision. Through literature review and aiding with Ling Tung day program students as research targets, this study is to understand whether college stud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49997385718333746874 |