A Study on Brand Identity and Purchasing Decision of Organic Fruit.
碩士 === 嶺東科技大學 === 經營管理研究所 === 97 === This research was focus on how a brand of organic fruits influences consumers perception of Brand Identity . It measured the outside effects of stimulating on Brand Identity, decision processes and effects of final purchasing decision when consumer buys organic f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57879682989043992596 |