A Study of Corporate Image in The Financial Services Industry: The case of First Bank
碩士 === 龍華科技大學 === 商學與管理研究所 === 97 === The number of financial institutions has increased and the competition among banks has become drastic. In addition to price competition, banks have now turned to non-price competition, including the promotion of corporate image. However, corporate image is an ab...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88653637037774020713 |