A Study of the Relationships among Relationship Marketing, Customer Knowledge Management and Customer Relationship Management Performance─ For Example of the Ticketing Center Travel Agent in the South Taiwan Area
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 97 === The purpose to relationship marketing is to keep customers, as regards of business to obtain the customer's lifetime-value could be set up sturdy competition advantage. Drucker(1999) point out, the 21st century will be the century in the knowledge, the e...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70023007867017887545 |