A study of the significant factors in choosing a hotel, focusing on brand, price, perception of quality and perception of value - a survey in Switzerland
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 97 === Previous research on the relationships between hotel brands, prices, perceived value, and perceived quality has often determined that there is a strong link between the hotel brand, its price and the overall success of the hotel. Indeed previous research fou...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/42783915288475890059 |