How to Become the First Brand in Air-Conditioner Industry- Taking Hitachi Air-Conditioner as an Example
碩士 === 國立高雄應用科技大學 === 工業工程與管理系 === 97 === This research would analyze consumers’ key demand of evaluation factors on “air-conditioner”. Eventually, this result could be as a marketing guide for air- conditioners’ promotion in the future. In this era that consumers pursue after personalized, differen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56150841023246213746 |