Linkages among Salespersons’ Characteristics, Selling Orientation-Customer Orientation, and Sales Performance: A Contingency Viewpoint and Empirical Study

碩士 === 崑山科技大學 === 企業管理研究所 === 97 === Customer-orientation is the concrete practice of marketing concept, and many academic papers also emphasis the importance of customer-orientation sales. However, past empirical research shows that the impact of salespersons’ customer-orientation sales on their sa...

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Bibliographic Details
Main Authors: Chia-Ling Chen, 陳佳伶
Other Authors: 陳嵩
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/6b4kf5