Linkages among Salespersons’ Characteristics, Selling Orientation-Customer Orientation, and Sales Performance: A Contingency Viewpoint and Empirical Study
碩士 === 崑山科技大學 === 企業管理研究所 === 97 === Customer-orientation is the concrete practice of marketing concept, and many academic papers also emphasis the importance of customer-orientation sales. However, past empirical research shows that the impact of salespersons’ customer-orientation sales on their sa...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/6b4kf5 |