Organizational External Trust Associated with Customer Satisfaction, Customer Relationship Management.

碩士 === 崑山科技大學 === 企業管理研究所 === 97 === Because of intense competition, the importance of trust is to be emphasized again and again, and also because the customer has entered an era of relations, not only to attract new customers, but also to establish long-term customer relationship. Enterprises to su...

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Bibliographic Details
Main Authors: Yi-Yang Li, 李宜洋
Other Authors: 鄧盈嘉
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/97uwj4