How On-line Time-Limited Price Discount Affects the Effect of Advertisement.

碩士 === 開南大學 === 資訊及電子商務學系 === 97 === In this period of economic slow-down, online sellers introduce numerous promotions to attract customers, such as coupons, drawing lots, and free gift. Pchome and Yahoo also provide sharp reduction in price in a limited short period of time and usually at the begi...

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Bibliographic Details
Main Authors: Yi Ju,Chien, 簡憶茹
Other Authors: 葉怡德
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/02324221078304641305