The Study of the Impact on Quality to Loyalty - Vehicle Industry

碩士 === 開南大學 === 資訊管理學系 === 97 === Ever since Taiwan’s accession into WTO, its automobile industry has been confronted with several impacts of oil price hike and global economic slowdown. In the face of such a precarious and volatile circumstance, customer loyalty has become an issue with mounting im...

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Bibliographic Details
Main Authors: Wei-Chen Lin, 林威辰
Other Authors: Chun-Ling Chuang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/32127726732978408905