Assimilation-Contrast Theory on the Negative Rumors Communication Effects
碩士 === 義守大學 === 管理學院碩士班 === 97 === Most of message that spread at internet is all difficult to trace back to the source that is more unable to prove the authenticity. But it can let people believe and spread wide, even cause greatly assault on individual, products, enterprise and whole market. It is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89206706616633017898 |