Investigating the Brand Personality of Automobile Advertisements via Content Analysis and the Match-up effect between Brand Personality and Physical Attractiveness of Models
碩士 === 義守大學 === 企業管理學系碩士班 === 97 === In the automobile market, there are many well-known brands. How many consumers can select in many kind of brands to satisfy their need. As a result, the automobile industry began to manage brnad to construct brand personality to make consumers know their brands w...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97860133601729294971 |