A Study on the Golf-playing Motive, Membership Purchase Motive and Satisfaction in Northern Taiwan Golf Courses
碩士 === 義守大學 === 管理學院碩士班 === 97 === The main revenues of golf courses come from the membership and golf hitting; thus, it is critical for the future successful administration of golf courses to stimulate the motivation of golf hitting and purchase of membership, to develop larger member market and ge...
Main Authors: | Ping-yen Yu, 游秉彥 |
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Other Authors: | Ying-mao Teng |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/87605690644712506657 |
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