A Study on the Golf-playing Motive, Membership Purchase Motive and Satisfaction in Northern Taiwan Golf Courses

碩士 === 義守大學 === 管理學院碩士班 === 97 === The main revenues of golf courses come from the membership and golf hitting; thus, it is critical for the future successful administration of golf courses to stimulate the motivation of golf hitting and purchase of membership, to develop larger member market and ge...

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Bibliographic Details
Main Authors: Ping-yen Yu, 游秉彥
Other Authors: Ying-mao Teng
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/87605690644712506657