An analytical study of Netbook Brand Image, Marketing Strategies, Satisfaction and Loyalty-An Example of the Two Brand manufacturers in Taiwan

碩士 === 義守大學 === 工業工程與管理學系碩士班 === 97 === Owing to technology innovation, the notebook products have been experiencing a tremendous growth to become much more powerful, smaller, and lighter in design. At the same time, notebooks are also getting to be more affordable for consumers, notebooks have ther...

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Bibliographic Details
Main Authors: Cheng-yu Hsieh, 謝政佑
Other Authors: Tzu-jou Liao
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/89024482967826162303