An analytical study of Netbook Brand Image, Marketing Strategies, Satisfaction and Loyalty-An Example of the Two Brand manufacturers in Taiwan
碩士 === 義守大學 === 工業工程與管理學系碩士班 === 97 === Owing to technology innovation, the notebook products have been experiencing a tremendous growth to become much more powerful, smaller, and lighter in design. At the same time, notebooks are also getting to be more affordable for consumers, notebooks have ther...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/89024482967826162303 |