New Used-book Consumer Behavior-Based on the Needs of Maslow’s Theory

碩士 === 玄奘大學 === 資訊傳播研究所 === 97 === The new used-book store“Book Off”in Japan. Has changed the style of used-book marketing and increased profitability. Taiwan has a similar used-book store called“Mollie”, How the“Old”second band book industry has changed to the“New”economy of book selling industry....

Full description

Bibliographic Details
Main Authors: Pei-Yu Hsieh, 謝佩妤
Other Authors: Liang-Wen Kuo
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/94475493568560439715