The Relationships among consumer innovativeness, materialism, consumer self-confidence, and price sensitivity.
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 98 === The purpose of this study is to find the relationships among consumer innovativeness, materialism, consumer self-confidence, and price sensitivity. The valid sample is 734. SEM with LISREL computer program was used to distinguish three competitive models...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05109042961661326111 |