A study of an Intergenerational Brand Portfolio Molecule Model – A Case Study of the Chain Food and Beverage Industry
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 98 === The “Family” has been always recognized as an important factor in consumer behavior. Consumers’ personal consumption habits influence their children by means of intergenerational transmission, including principles such as perception, attitude and evaluation about...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69999387844286976101 |