Developing a Framework for Brand Portfolio Molecule – The Cases of a Chain Restaurant
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 97 === Due to the chang of environment-, the marketing skills shifted from focusing on one brand to many brands for the same type of products. It means we have to concentrate our management on a variety of brands. In resent years, brand portfolio is an important issue...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33646555773316445519 |