A Study of the Spectator's Attending Motivation and Loyalty of Super Basketball League Games in North Taiwan
碩士 === 輔仁大學 === 體育學系碩士班 === 97 === Abstract The Study aimed at the Super Basketball League (SBL) for understanding the difference on the northern spectators’ attendance motivation and royalty. First, analyzing the difference between different personal statistics variables in attendance motivation a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/83139231195118370536 |