The cross level research of corporate social responsibility and corrporate image on customer loyalty- An empirical study of bank industries
碩士 === 輔仁大學 === 管理學研究所 === 97 === The embezzlement and cases that someone hollow out company’s asset illegally emerge in an endless stream, thus corporate social responsibility, business morality and corporate governance are widely discussed. Previous studies on bank marketing focus on the impacts o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11610531353365381884 |