The study of contemporary feminine thinking and marketing strategies as example of successful women entrepreneurs in Taiwan

• Main Authors: Wu Yu-Xing, 吳毓星
• Other Authors: 謝正一
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/03264198386813774940

碩士 === 佛光大學 === 未來學系 === 97 === The purpose of this study is to discuss that women entrepreneurship to make use of feminine thinking in her business strategy. Therefore, women entrepreneurships can be divided in to three parts：Feminine thinking, marketing strategy, and the factor of women entrepreneurships to be successful. The results can be summarized three point： 1. Feminine Thinking： （1） From small become to big, from thin become to wide. （2） See clearly destiny, dare to challenge. （3） Use love substitution hate, demand sentiment and principle. （4） Study constantly, create value. （5） Sharing coexistence , creates win-win. （6） Full of ideals, in the face of the future. 2. Marketing Strategy： （1） Have story nature, produce the same heart. （2） Social education, feedback and feel grateful. （3） Use the Blue Ocean Strategy, innovates embarks. （4） Emphasizes the localization, the approval brand. （5） Corporate image, love and care. 3. The Factor of Women Entrepreneurships to be successful. （1） The past is not equal to the future, the key was in oneself that succeeded: Though Women Entrepreneurship in the course of entrepreneurship, meet heavy environment change more, they never give up hoping, still put the low posture, the own goal of the orientation too, adjusting the method and means constantly, diligent forward. （2） Pass by the financial storm hand in hand: No matter meet the society as big as financial storm through assaulting, so long as insist on the support of the people, regard enterprise as one's own family, regard staff as one's own family at the same time; Share in trouble, be in the same boat altogether, then tide over low tide and predicament of entrepreneurship, it is inexistent that this kind of characteristic may be a male entrepreneurship. （3） The innovation strength is big: Women Entrepreneurship the family stress innovation, stress small and beautiful, it is fine and smooth to stress, this is a general Men Entrepreneurship, the characteristic relatively deficient.