宜蘭縣政府文化局推展表演藝術節目行銷策略之研究―以宜蘭演藝廳為例

碩士 === 佛光大學 === 公共事務學系 === 97 === In this research, “Strategic Marketing Planning Model”, proposed by American Scholars, Crompton & Lamb (1986), is adopted as the main framework to construct the model of marketing strategies for programs of performing arts. This model divides the marketing strat...

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Bibliographic Details
Main Author: 傅偉
Other Authors: 王漢國
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/jem25d