宜蘭縣政府文化局推展表演藝術節目行銷策略之研究―以宜蘭演藝廳為例
碩士 === 佛光大學 === 公共事務學系 === 97 === In this research, “Strategic Marketing Planning Model”, proposed by American Scholars, Crompton & Lamb (1986), is adopted as the main framework to construct the model of marketing strategies for programs of performing arts. This model divides the marketing strat...
Main Author: | |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2009
|
Online Access: | http://ndltd.ncl.edu.tw/handle/jem25d |