宜蘭縣政府文化局推展表演藝術節目行銷策略之研究─以宜蘭演藝廳為例
碩士 === 佛光大學 === 公共事務學系 === 97 === In this research, “Strategic Marketing Planning Model”, proposed by American Scholars, Crompton & Lamb (1986), is adopted as the main framework to construct the model of marketing strategies for programs of performing arts. This model divides the marketing strat...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97679715546902407888 |