無厘頭蠻牛廣告分析─從「失諧解困」觀點

碩士 === 佛光大學 === 傳播學系 === 97 === Abstract The word ”unreasonable” is initiated from Stephen Chow’s film style, came into being a cultural ideological trend, especially have strong appeal to younger generat- ions. However the unreasonable technique and element used in the film, appear in the adve...

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Bibliographic Details
Main Author: 楊俊彥
Other Authors: 王石番
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/42415647915746283217