The Customer Purchasing Behavior in Supplementary Education Industry for Elementary School – A Case Study on a Taichung Cram School.

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 97 === In recent ten years, cram schools have grown rapidly, and the big environment has faced the phenomenon of dropping birth-rate. In such a competitive society under impact, parents’ condition of choosing a cram school is more and more harsh, and most cram school...

Full description

Bibliographic Details
Main Authors: CHEN-CHU HUI, 陳莒輝
Other Authors: Wenyi Lin
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/65969048838889395835