An Analysis on the Influence Factors of Marketing Strategies of IC Packing & Testing Industry in Taiwan

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 97 === Customer satisfaction is one of the most important factors of constructing enterprise policies. Therefore, the marketing strategy must meet customer needs and wants. In the value chain of Taiwan semiconductors, the Packing and Testing industry plays an important...

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Bibliographic Details
Main Authors: Chih-Hong ho, 何志弘
Other Authors: Wen-Hsiang Lai
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/54582819838048253094