A Study of Chinese and Taiwanese Consumers'' Purchase Intention to Private Brand─ The Moderating Effect of Product Type and Promotion Preference
碩士 === 逢甲大學 === 國際貿易所 === 97 === Abstract In recent years, due to the domestic passages that are getting stronger, many different types of retailers either develop their own private brand products or marketing, and consumers are getting accepted by the own private brands, plus the economic a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90181655484615353689 |