The Relationships among Marketing Strategy, Consumers’Perceived Value and Loyalty of Aboriginal Restaurants in Southern Taiwan
碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 97 === The purposes of this research are to study the management strategies of aboriginal restaurants under the high-competition situation and the motives of consumers who de-cide the restaurant to eat. In order to analyze the marketing strategies of the restaur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37284847371900378619 |