The Effectiveness of Brand Awareness and Country-of-origin Image on Milk Products Evaluation in Shanghai City

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 97 === Under the trend of global promotion at present, the source of products not restrict to single country on market. According to smooth going of international trade hindering, making enterprises promo their products more easily on the international. A consumer...

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Bibliographic Details
Main Authors: Jui-Yang Li, 李瑞楊
Other Authors: Te-Tai Feng
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/53353059537919213411