A Study on the Relationship Among Consumer Ethnocentrism,Product’s Perceived Value, Conspicuous Consumption and Purchase Intention for Imported Goods

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 97 === Under the influence of global financial crisis, the Executive Yuan is now imple-menting. “New Plan for Revitalizing Economy” to promote the domestic economy. It is planned that the shopping voucher of 3,600 NTD. will be provided to each person all over the c...

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Bibliographic Details
Main Authors: Ju-Hsien WU, 吳如仙
Other Authors: Mu-Jung Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/15277745969868366415