A Study on Advertising Performance Assessment in Cross-Straits Bridal Photography Industries

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 97 === Businesses can affect the consumer behaviors and transmit the product informa-tion via the advertisement. The research focuses on how the research variables affect the advertising effects. The research variables include advertising types, types, wedding phot...

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Bibliographic Details
Main Authors: Su-Wan Yeh, 葉素婉
Other Authors: Neng-Jen Shih
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/09185653335095746294