A Study on the Relationship between the Customers’ Perceived Value and Brand Image of Sports Marketing in Multi-national Corporations
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 97 === In twenty-first century, It have been becoming a practice that many multi-national Corporations realize their marketing goals through sports marketing. Thus, the sports marketing activities are getting more and more prevailing. However, there are still some...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75312991187092218950 |