The Effect of Brand Image, Consumer Conformity Behavior on Price Sensitivity

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === This study is to explore the effect of brand image, consumer conformity behavior on price sensitivity of handbags. It adopts survey to investigate consumer behaviors. The main objects are 230 male and female handbags consumers whose age are above 17, with i...

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Bibliographic Details
Main Authors:	Lin-Pei Ying, 林佩瑩
Other Authors:	Ni Jin Jen
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/79163839246106468854

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