The Effect of Brand Image, Consumer Conformity Behavior on Price Sensitivity
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === This study is to explore the effect of brand image, consumer conformity behavior on price sensitivity of handbags. It adopts survey to investigate consumer behaviors. The main objects are 230 male and female handbags consumers whose age are above 17, with i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79163839246106468854 |